About us

Four Beaches Run the Way We Would Want to Use Them

The first club was taken over after a bad summer in which the previous operator had packed six hundred loungers onto a spit that comfortably holds two hundred and fifty. We halved the number, doubled the shade, put a proper kitchen in place of a fryer, hired two lifeguards instead of none, and made a modest profit in the first season anyway. That arithmetic — fewer people paying willingly rather than more people leaving early — has been the basis of all four sites ever since.

Everything we install is designed to be removed. Decking is modular, shade structures are anchored in sand with screw piles, the kitchen and bar are containerised, and power comes from solar with battery storage and a silent backup. At the end of September the whole club is lifted out within four days and the spit is left as bare sand for the winter, which is both a licence condition and the reason the dune vegetation behind our sites is in better condition than it was ten years ago.

The staff are largely local and largely returning: lifeguards with current qualifications, two cooks, a bar team, a maintenance pair and a manager on each site who is on the sand rather than in an office. We pay above the seasonal norm, provide meals on every shift and publish rotas two weeks ahead, which is why roughly three quarters of the team come back each summer and why service does not collapse in August.